at Hult International Business School in Boston, USA.
We activate creativity in business by researching
and designing greener solutions to customer problems.
As always, Together, We Can!
About
This journey is indispensable for marketing majors seeking to deepen their understanding of product development and innovation in today's competitive business environment. Marketing students will gain invaluable insights into product development's crucial role in driving business success by exploring market research, design thinking, lean, and go-to-market strategies. Understanding the intricacies of new product development will enhance their marketing understanding and equip them with the skills needed to identify market opportunities, shape consumer preferences, and craft compelling marketing campaigns that resonate with target audiences. Whether aspiring to work in product management, brand marketing, or market research, this journey provides marketing majors with a solid foundation to thrive in diverse marketing roles and contribute meaningfully to organizational growth and innovation.
